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As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances.

Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about.

Marketer, business leader, entrepreneur — messaging will be the next great marketing channel.

Yet, they fail when they don't deliver an experience as efficient and delightful as the complex, multi-layered conversations people are accustomed to having with other humans on messaging apps.But the more content we created, the less lovable it felt.And we pummeled people with email to make sure we racked up the views and conversions we needed. Bot-powered commerce is our modern-day manifest destiny. Marketers, we have a terrible habit: We grab hold of glimmering, new communication channels and scorch them to the ground. Our audience is ever-dwindling and competition ever-rising — yet, we still have to meet our monthly goals. All of the people have fled, terrorized by never-ending notifications and antagonizing messages. But it wouldn't be the first time brands abused a new technology until people were buried in spam up to their eyeballs. In fact, if you're wondering today whether or not your business should create a bot, you're asking the wrong question.

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